Gamuda Land

Urban space branding and designing ethical experiences.

We reviewed how placemaking’s impact on society is undeniable. City planning decisions can significantly influence people's mindsets and behaviour. Now more than ever, city planners are responsible for making the right decisions when creating experiences that can impact the way people as a community, their behaviour and the environment around us. And these were the guiding principles in the process of designing Gamuda Land's branding architecture.